Students in park (c) Jonas Kron

Katharina Pfeuffer

Visiting Address
Landwehrstraße 46
97421 Schweinfurt
Profile picture  Katharina Pfeuffer

Research fields

  • Concepts for supporting start-up founding initiatives in the pre-founding phase
  • Change management and organisation analyses in the context of Industry 4.0
  • New challenges in HR due to the digital transformation
  • Organisational cultures in innovation management
  • Industrial application of Augmented Reality

Current research projects

  • WERK:RAUM: Creation, establishment and commissioning of a workshop and creative space to promote collaborative, cross-faculty and cross-location idea generation and testing in the early pre-founding phase.