Strategic brand management and targeted use of media

How is a successful brand created – and how does it remain memorable? In the master's programme in Brand and Media Management at the Technical University of Applied Sciences Würzburg-Schweinfurt (THWS), you will develop in-depth knowledge in the three subject areas of branding, media, and management. You will learn how companies position brands professionally, which media channels are suitable for successful communication, and how to develop creative AI-based strategies for greater brand success. Two practical projects with companies, as well as conference visits and field trips, will give you valuable insights into marketing practice. You will learn how to combine analytical thinking with creative storytelling and help shape the brand world of tomorrow!

Reasons to study Brand and Media Management at THWS

Taking a master's degree programme at the Technical University of Applied Sciences Würzburg-Schweinfurt offers you the opportunity to deepen your knowledge and prepare for demanding tasks in our dynamic world. Our degree programmes combine advanced theoretical knowledge with practice-oriented application and specialised research. We promote interdisciplinary thinking and offer you comprehensive education strengthening your analytical skills and innovative spirit. Thanks to the access to state-of-the-art technologies and the close cooperation with practice partners, you will be optimally prepared for leadership positions and specialist roles.

Advantages of the degree programme:

• Practical studies through two corporate projects with medium-sized companies
• Broad specialist training from brand strategy to media planning and campaign management
• Lecturers from various business areas with valuable practical experience
• Development of skills in all areas of the brand and media world
• Four-day design thinking workshop
• Three-day off-campus team training
• Four-day conference visit and several smaller field trips
• Teamwork and high practical relevance with a hands-on mentality
• Three compact and intensive semesters, with direct career entry after graduation
• International perspective, with the option of a semester abroad
• Degree programme with "M3ve" (pronounced M-Drive) as its own brand, the core brand value "Drive" and the four brand values of collaborative, diverse, practice-oriented, and personal

Three good reasons

Lively studies: agile teaching methods, exciting practical projects and field trips

High-achieving fellow students from all over Germany: a motivated learning environment, high-level professional exchange, and many hours spent together and lots of fun

Excellent career perspectives: brands account for an average of 49 per cent of a company's value, which is why the master's in Brand and Media Management offers outstanding job opportunities

Study contents

The three-semesters master's programme in Brand and Media Management consists of 12 specialist modules and two practical projects with medium-sized companies. You will develop in-depth knowledge of corporate and brand strategies, online and mobile marketing, internal branding and influencer marketing, as well as 20 other topics. In addition, you will gain extensive team and project experience through two practical projects, conference visits, and field trips. Students build knowledge in interactive and practical seminars. This will prepare you optimally for your career start in the fields of brand, marketing, media, and (project) management.

What makes studies at THWS so practice-oriented?

• Exercise courses and practice projects
• Getting to know and applying new technologies
• Professors with a solid background in industry and economy
• Cooperation with companies and industry partners, regionally and internationally
• Opportunity of writing your final thesis in cooperation with a company

Career and perspectives

Brands shape our society – they create identity, evoke emotions, and influence purchasing decisions. As a manager in the areas of branding, marketing and/or media, you actively shape these processes, develop strategies for positioning brands, and manage their communication via channels of your choice, e.g. Instagram, LinkedIn, and TikTok. You combine creativity with analytical thinking to make companies even more successful. Whether in international brand groups, medium-sized companies, consultancies, agencies, or media companies, your work helps to make brands distinctive and retain customers for the long term.

The professional fields are diverse:

• Marketing management
• Brand management
• Media Management
• Strategy consulting
• Product management
• Project management
• Management positions in corporate communications
• Manager in a (media) agency
• Manager in a media company
• Assistant to the management or board of directors in marketing/sales
• Mobile marketing management, e.g. AI content management
• Online marketing management, e.g. content creator
• Social media marketing management
• Performance marketing management
• Research associate at a higher education institution or university
• Starting a business in the field of new media

Gain international experience

A stay abroad allows you to improve your language skills, make new friends, and immerse yourself completely in a different culture. Take advantage of this opportunity, because studying abroad has never been easier or more rewarding!

Is Brand and Media Management the right master’s programme for you?

The master's programme is right for you if you are enthusiastic about brands, media, and management. If you think creatively, work analytically, and want to understand complex brand processes, you will find the perfect conditions and plenty of practical relevance here. The master's programme is particularly suitable for you if you have a background in business administration and want to deepen your knowledge in the areas of brands, media, and management. Strong communication skills, the ability to work in a team, and a keen sense of trends are valuable qualities that will help you succeed in this dynamic field later on.

Application

Do you have unanswered questions?